In today’s fast-paced business world, reaching customers at the right time and place is crucial for success. Timing and precision are what truly make the difference. While there are many tools for distributing surveys to your target audience, the real challenge lies in choosing the most suitable channel for each audience segment, one that ensures the highest response rates to support fast, informed decisions.

This is where the SMS feature in BSure shines. It acts as a smart and powerful distribution tool that bridges the gap between you and your customer’s voice, allowing you to send surveys with speed, accuracy, and high engagement.

SMS: The Fastest Way to Gather Accurate Responses

SMS is an optional service from BSure, activated upon request as part of the Corporate Plan. It is one of the most successful methods of survey distribution due to its high open rate. Survey links are sent directly to customers after specific interactions; such as a purchase or an appointment, ensuring quick and effective responses compared to other channels like email.

Although electronic surveys hold rich insights, their true value only emerges once they are completed. That’s where the power of SMS comes in. According to SimpleTexting:

·         98% of SMS messages are opened.

·         90% are opened within the first 3 minutes.

·         42% is the average response rate to SMS surveys across industries.

These statistics make SMS the most powerful tool for fast and direct customer feedback, providing valuable data that drives accurate business decisions.

How BSure Helps You Achieve Faster Growth?

BSure offers a suite of intelligent, integrated tools that make managing surveys easier and more effective, all from a single platform:

1. Direct Sending from Within the Platform

With BSure, you can create a professional survey in minutes and distribute it directly to your audience via SMS, all within the platform.

This seamless integration saves you time and effort and keeps everything in one workflow.

2. Smart and Personalized Messages

Personalize messages with each customer’s name to create a genuine connection. For example:

“Hi [Customer Name], we’d love your feedback! Share your experience with us here…”

This personal touch significantly increases open and response rates.

3. Flexible Integration with Your Marketing and Operational Campaigns

Make SMS a key part of your customer experience strategy, whether you’re measuring satisfaction or improving services. Seamlessly integrate it with ongoing campaigns to gain real-time insights.

The Results: Benefits of Using SMS with BSure

·         High open and response rates

·         Instant replies and genuine engagement

·         Easy access from any device

·         Closer connection to your customer’s voice

·         More cost-effective than calls or traditional campaigns

Get Started Easily: How to Use the SMS Feature in BSure

·         Activate the SMS feature in your account

·         Prepare your survey

·         Upload your customer contact list

·         Write a personalized, compelling message

·         Send the survey link through the platform

·         Monitor engagement instantly through your SMS dashboard

3 Key Factors to Boost Survey Engagement via SMS

To get the most out of your SMS surveys, follow these expert practices:

1. Choose the Right Timing

·         Immediately after an interaction: like a purchase, appointment, or support call.

·         Periodically: monthly, annually, or after a marketing campaign.

·         Avoid sending messages late at night or on weekends.

·         Respect time zones, especially with international customers.

2. Craft Your Questions Smartly

·         Keep them short, clear, and mobile-friendly.

·         Use multiple choice or rating scales.

·         Stick to one question per message whenever possible.

3. Set the Right Sending Frequency

·         Avoid overwhelming customers with too many surveys.

·         Don’t go silent for long periods either.

·         A consistent rhythm builds lasting relationships.

How the SMS Feature Works in BSure

✦ Official Activation:

·         This service is available exclusively under the Corporate Plan.

·         A valid commercial registration (CR) is required.

·         BSure issues an officially approved Sender ID via the Communications Authority.

·         A dedicated SMS page is then activated within the customer’s BSure account.

✦ SMS Page Components:

·         Targeted number lists.

·         Tools for writing and sending messages.

·         Message balance and usage tracking.

✦ Detailed Message Tracking:

After messages are sent, clients can track the status of each message with full transparency:

·         Delivered successfully.

·         Read.

·         Undelivered.

·         Invalid number.

Practical Example: After a Dental Clinic Visit

A customer receives a text message right after their appointment:

“Hi [Customer Name], how was your visit today? We’d love your feedback.”

·         A simple link

·         Only 3 quick questions

·         Results appear instantly on the platform

This approach builds an accurate picture of the customer’s experience, helping you resolve issues before they recur and continuously improve service quality.

Conclusion..

The SMS survey feature in BSure gives you a powerful, simple, and direct communication channel. It shortens the time to insight, broadens your reach, and delivers real data to measure and improve customer satisfaction.

And here’s where the value of the Corporate Plan shines, it unlocks this premium feature for ambitious teams seeking faster outreach and deeper customer engagement.

Ready to turn customer voices into actionable insight?

Share your surveys via SMS with ease, all from one platform.

Explore the BSure Corporate Plan