The process of creating or improving products based on market needs and customer feedback. Includes design, testing, and launch phases.

Insights or responses provided by users, customers, or employees to evaluate an experience, product, or service. A key tool for improvement and development.

A process for measuring employee, department, or team performance against defined goals and standards. Aids in continuous improvement and capability development.

A systematic study of market characteristics, competitors, and target audiences to understand opportunities and challenges. A vital tool for business planning and strategic decisions.

A systematic process to assess how satisfied customers are with a product or service. Used to improve quality and strengthen loyalty and retention.

A mechanism in forms that shows or hides questions based on user responses. It enhances user experience and improves data accuracy.