It’s not about where you go, but how you feel during the journey.
That’s why beautiful destinations alone aren’t enough to create a perfect travel experience. The experience isn’t measured by the number of destinations visited or the luxury of hotels, but by the integration of details that create comfort and wonder at every stage. To achieve this ideal experience, genuine listening to the customer’s voice, deep understanding of their aspirations, and precise handling of any challenges they face are required.
Therefore, BSure’s smart surveys are your strongest tool to understand customers’ opinions and improve their experience. By asking the right questions, you can gain realistic insights into strengths, weaknesses, or shortcomings, enabling you to continuously improve your services and raise the quality of the experience delivered in every customer interaction.
Your Ideal Survey: 10 Questions That Ensure Honest and Deep Responses
1. How would you rate your overall experience with our tourism services?
✦ Suggested question type: Rating scale question (Please rate your experience on a scale from 1 to 5, where 1 means “Very dissatisfied” and 5 means “Very satisfied”).
This question provides an initial impression of customer satisfaction and measures the success of the experience.
2. What did you like most about your experience with us?
✦ Suggested question type: Open-ended question.
This question helps identify the strengths that should be maintained, such as the tour guide, organization, and hotel quality.
3. Was the activity schedule suitable in terms of timing and variety?
✦ Suggested question type: Closed question (Yes / No). If your answer is no, please explain why.
This question measures how well the activity schedule matched the client’s comfort and preferences.
4. Did you feel comfortable and safe during the trip?
✦ Suggested question type: Rating scale question (Please rate on a scale from 1 to 5, where 1 means “Did not feel comfortable or safe at all” and 5 means “Felt completely comfortable and safe”).
This question evaluates the client’s sense of comfort and safety throughout the trip.
5. Did you face any challenges or problems during the trip?
✦ Suggested question type: Open-ended question.
This question helps uncover issues that may not have been previously reported.
6. How would you rate the service providers’ behavior during your trip?
(Such as customer service staff, tour guides, hotel employees)
✦ Suggested question type: Single-choice question with options like Excellent, Very Good, Good, Acceptable, Poor.
Human interaction is a critical element in tourism. This question assesses the professionalism and responsiveness of the team.
7. How satisfied were you with the transportation options available at the destination?
(Such as public transport, taxis, car rentals)
✦ Suggested question type: Likert scale rating from 1 to 5 (1 - Very dissatisfied, 5 - Very satisfied).
This question assesses the quality and availability of transportation during the trip.
8. Do you think the trip price was reasonable compared to what you received?
✦ Suggested question type: Closed question (Yes / No). If your answer is no, please explain why.
This question provides a measure of perceived value for money, which is one of the most important factors influencing loyalty and repeat business.
9. How likely are you to recommend our services to your friends or family? And why?
✦ Suggested question type: Rating scale question (On a scale from 0 to 10, how likely are you to recommend our services to your friends or family? (0 means “Not at all likely,” 10 means “Extremely likely”)).
This question measures customer loyalty and willingness to recommend the service.
10. What improvements would you like to see in the future?
✦ Suggested question type: Open-ended question.
This question gives customers the opportunity to provide suggestions and ideas for service improvement.
How to Make Your Survey or Poll Personalized for Each Customer?
To provide a more personalized experience and increase completion rates, BSure offers two types of smart questions: Dynamic Questions and Skip Logic Questions. Combining these two types gives customers a sense of care and appreciation, improves interaction, reduces response time, and ensures accurate and relevant data collection.
✦ Dynamic Questions
These are questions that interact with the respondent by displaying customized data during the survey filling process. They are used to personalize the experience, making the customer feel the survey is designed especially for them.
Examples:
• Mentioning the customer’s name within the question:
“What do you think, Khalid, about the organization level during your trip?”
• Customizing the trip type or city:
“How would you rate the accommodation services during your family trip to Abha?”
✦ Skip Logic Questions
Allow directing respondents to certain questions or skipping others based on their answers. They help reduce the number of questions and provide a smooth, focused experience.
Examples:
• If the answer is “No” to “Did you encounter any problems?”, questions related to problems are skipped.
• If the respondent selects “Business trip,” different questions appear than for “Leisure trip.”
Learn about dynamic and skip logic questions and how they help personalize surveys and improve respondent experience.
7 Additional Tips to Make Your Customer Tourism Experience Survey More Effective
1. Use a friendly and clear tone:
Start the survey as if you are speaking directly to the customer in simple and professional language, such as:
“We greatly appreciate your time and would love to hear your opinion to improve our services and enhance your experience with us.”
At the end, don’t forget to sincerely thank them for participating, like:
“Thank you for your valuable time and contribution. Your feedback matters and helps us always deliver the best.”
2. Start with general and easy questions:
Begin with light and general questions to make the customer comfortable, and save detailed questions for the end so they feel at ease to complete the survey.
End with an open-ended question allowing customers to freely express their suggestions or comments, which enhances their sense of importance and provides valuable improvement ideas.
3. Divide the survey into clear sections and make some questions optional:
Organize the survey into specific sections such as “Trip Experience,” “Accommodation,” “Customer Service,” “Price,” and “Your Suggestions” to help the customer understand and focus while answering. Also, it is preferable to make some questions, especially open-ended ones, optional to allow customers the freedom to answer or skip, facilitating completion.
4. Keep the survey short and engaging:
Limit the number of questions to 10 or fewer, and use visual rating methods like stars or emoticons to make the answering experience easy and enjoyable, increasing the customer’s willingness to complete the survey.
5. Choose the right time to send the survey:
Send the survey shortly after the trip (24-48 hours) so the experience is fresh in the customer’s mind. Avoid holidays or weekends, and adjust the timing according to the trip type and customer profile.
6. Test the survey before publishing and ensure compatibility with smart devices:
Try it with a small group to detect errors, and ensure it’s easy to navigate on mobile devices that most customers use.
7. Link survey results to improving future customer experience:
When sending offers or invitations for future trips, personalize the content to highlight the customer’s main preferences gathered from the survey.
Explore how travel surveys analyze traveler behavior?
In conclusion..
Make your customer’s voice your guide to continuously improve your services. Invest in smart and personalized surveys that provide accurate data helping you make informed decisions to raise customer satisfaction and loyalty, and improve every journey you offer to be better than the last!
Don’t wait any longer, design your smart survey now and start turning your customers’ feedback into real actions!
