Net Promoter Score
How likely are you to recommend [Company/Product] to a friend or colleague?
The gold-standard relationship metric. Keep it first and unaltered for valid benchmarking.
0–10 (Promoters 9–10, Passives 7–8, Detractors 0–6)
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70+ copy-paste survey questions for NPS, CSAT, CES, product, employee, and market research written by the research team at BSure
70+ copy-paste survey questions for NPS, CSAT, CES, product, employee, and market research written by the research team at BSure
70+ copy-paste survey questions for NPS, CSAT, CES, product, employee, and market research written by the research team at BSure
Peer-reviewed by researchers
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Updated quarterly
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13K+ researchers use BSure
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NPS
CSAT
CES
Product & UX
Employee
Events & Purchase
Market Research
Net Promoter Score
What is the primary reason for your score?
Turns a number into actionable themes. Open text is the fastest way to find drivers.
Open text
Net Promoter Score
What could we do to make you more likely to recommend us?
Asks for improvement ideas directly from the people who care enough to respond.
Open text
Net Promoter Score
Which of the following best describes the main driver of your score?
Categorizes driver feedback automatically for faster reporting and trend tracking.
Single choice: Product, Support, Price, Ease of use, Reliability, Other
Customer Satisfaction
How satisfied were you with your recent experience?
General CSAT anchor that works across support, purchase, and delivery touchpoints.
1–5 (Very dissatisfied to Very satisfied)
Customer Satisfaction
How would you rate the quality of support you received today?
Specific to support tickets. Tie it to the agent or channel for operational feedback.
1–5 (Very poor to Excellent)
Customer Satisfaction
Did we resolve your issue during this interaction?
First-contact resolution is a stronger predictor of loyalty than satisfaction alone.
Yes / No
Customer Satisfaction
How easy was it to find what you were looking for?
Links satisfaction to findability and information architecture.
1–5 (Very difficult to Very easy)
Customer Effort Score
How easy was it to complete your task today?
CES measures effort, which is often a better loyalty signal than satisfaction.
1–7 (Very difficult to Very easy)
Customer Effort Score
The company made it easy to handle my issue.
The original CES statement. Use it to benchmark against published research.
1–7 (Strongly disagree to Strongly agree)
Customer Effort Score
What part of the process took more effort than expected?
Identifies friction points in the journey that you can fix first.
Open text
Product & UX
How disappointed would you be if you could no longer use [Product]?
Product-market fit signal. If 40%+ say 'very disappointed', you have strong PMF.
1–5 (Not at all to Very disappointed)
Product & UX
What is the main benefit you receive from [Product]?
Surfaces the value proposition in the customer's own words.
Open text
Product & UX
Which feature do you use most often?
Shows where users find real value and where to invest in improvement.
Single choice or open text
Product & UX
What new feature would make [Product] more useful for you?
Generates a prioritized backlog straight from user feedback.
Open text
Product & UX
How easy is [Product] to use for your daily work?
Perceived usability correlates strongly with adoption and retention.
1–7 (Very difficult to Very easy)
Employee & People
How likely are you to recommend [Company] as a place to work?
eNPS baseline for employee advocacy and employer brand health.
0–10
Employee & People
Do you have the tools and resources you need to do your job well?
High-impact operational question that predicts engagement and turnover.
1–5 (Strongly disagree to Strongly agree)
Employee & People
How satisfied are you with your growth and development opportunities?
Development is a top driver of retention, especially for younger talent.
1–5
Employee & People
What is one thing we should start, stop, or continue doing?
Open feedback that produces concrete, discussable action items.
Open text
Events & Post-Purchase
How satisfied were you with the event overall?
Overall event CSAT. Add it at the end of the survey to capture final impression.
1–5
Events & Post-Purchase
How likely are you to attend one of our future events?
Predicts repeat attendance and word-of-mouth for events.
0–10
Events & Post-Purchase
How satisfied were you with your recent purchase/delivery experience?
Post-purchase CSAT. Best sent immediately after delivery or service completion.
1–5
Events & Post-Purchase
What would have made your experience even better?
Opens the door for improvement ideas while memory is fresh.
Open text
Market Research
What problem led you to look for a solution like ours?
Uncovers the jobs-to-be-done that drive your market demand.
Open text
Market Research
Which alternatives did you consider before choosing us?
Maps your competitive landscape from the buyer's perspective.
Open text or multi-select
Market Research
What is the most important factor when choosing a [Product category]?
Reveals purchase criteria so you can align messaging and roadmap.
Ranked choice
Market Research
How much would you expect to pay for [Product/Service]?
Price sensitivity signal. Combine with Van Westendorp for deeper analysis.
Open numeric or choice
Net Promoter Score
How likely are you to renew your contract or repurchase from us?
Expansion and retention NPS. Strong predictor of future revenue and contract health.
0–10
Net Promoter Score
How has your opinion of us changed over the last 6 months?
Trend NPS. Shows whether relationship health is improving or declining over time.
Much worse / Worse / Same / Better / Much better
Net Promoter Score
If you could no longer use us, how easy would it be to replace us?
Switching-cost signal. High ease of replacement means higher churn risk.
1–5 (Very easy to Very difficult)
Net Promoter Score
What one word best describes your experience with us?
Sentiment tag cloud. Great for dashboards and quick emotional snapshots.
Open text (single word or short phrase)
Net Promoter Score
How well do we understand your business needs?
Partnership health question. Strong for B2B and account management teams.
1–5 (Not at all to Extremely well)
Net Promoter Score
Would you be willing to be a reference or case study for us?
Advocacy conversion. Identifies your strongest promoters for marketing use.
Yes / Maybe / No
Customer Satisfaction
How satisfied are you with the speed of our service?
Speed is a hidden driver of satisfaction. Pinpoints process bottlenecks.
1–5
Customer Satisfaction
How would you rate the professionalism of our team?
Human-factor CSAT. Useful for training and service quality standards.
1–5
Customer Satisfaction
Did we meet your expectations for this visit or interaction?
Expectation-vs-reality metric. Directly tied to repeat business likelihood.
Below / Met / Exceeded
Customer Satisfaction
How satisfied are you with the value you receive for the price?
Value-for-money CSAT. Flags pricing pressure before it becomes churn.
1–5
Customer Satisfaction
How likely are you to use our service again for a similar need?
Repurchase intent. Short-term loyalty signal that complements long-term NPS.
1–5 (Very unlikely to Very likely)
Customer Satisfaction
What almost stopped you from choosing us?
Friction discovery. Reveals objections that nearly lost the deal.
Open text
Customer Effort Score
How easy was it to get your issue fully resolved?
End-to-end effort question. Captures the full resolution journey, not just first contact.
1–7
Customer Effort Score
I had to repeat myself multiple times to get help.
Information silo detector. Strong negative predictor of loyalty.
1–7 (Strongly disagree to Strongly agree)
Customer Effort Score
How easy was it to navigate our website or app?
Digital effort score. Maps friction in self-service channels.
1–7
Customer Effort Score
The amount of work I had to do to resolve my issue was reasonable.
Perceived burden. Helps redesign processes to reduce customer effort.
1–7
Customer Effort Score
How easy was it to understand the next steps after contacting us?
Clarity effort. Confusion creates effort and erodes trust.
1–7
Product & UX
How often do you use [Product]?
Usage frequency. Segments power users from casual users.
Daily / Weekly / Monthly / Rarely / Never
Product & UX
What is the one thing we should fix in [Product] immediately?
Prioritization signal. Forces the respondent to pick the highest-impact issue.
Open text
Product & UX
How reliable has [Product] been for you?
Reliability perception. Often more important than features for enterprise buyers.
1–5
Product & UX
How well does [Product] integrate with your other tools?
Integration health. Critical for SaaS and platform stickiness.
1–5
Product & UX
What made you first sign up for [Product]?
Acquisition intent. Tells you which messaging and channels are working.
Open text
Product & UX
How would you feel if this feature was removed?
Feature value test. Identifies must-have vs nice-to-have capabilities.
1–5 (Would not notice to Very frustrated)
Product & UX
Who else on your team would benefit from using [Product]?
Expansion signal. Surfaces internal champions and cross-sell opportunities.
Open text or role selection
Employee & People
Do you feel recognized when you do great work?
Recognition driver. Highly correlated with engagement and discretionary effort.
1–5
Employee & People
How clear are your goals and expectations?
Role clarity. Ambiguous expectations are a top cause of burnout and underperformance.
1–5
Employee & People
Do you feel your voice matters in decisions that affect your work?
Voice and autonomy. Predicts ownership, innovation, and retention.
1–5
Employee & People
How would you rate your work-life balance?
Burnout risk indicator. Track it before it becomes a turnover problem.
1–5
Employee & People
Do you see yourself working here in two years?
Retention intent. Simple but powerful early warning signal.
Yes / Maybe / No
Employee & People
How well do you collaborate with other teams?
Cross-functional health. Strong collaboration predicts delivery speed and quality.
1–5
Employee & People
What would make you feel more supported in your role?
Open growth signal. Identifies low-cost, high-impact enablement opportunities.
Open text
Events & Post-Purchase
How satisfied were you with the registration process?
First event touchpoint. Sets expectations before the attendee even arrives.
1–5
Events & Post-Purchase
How would you rate the quality of the speakers or sessions?
Content quality. Core driver of event value and future attendance.
1–5
Events & Post-Purchase
How likely are you to recommend this event to a colleague?
Event-specific NPS. Predicts referral growth for future events.
0–10
Events & Post-Purchase
Was the event length and timing convenient for you?
Logistics feedback. Helps optimize scheduling and formats.
1–5
Events & Post-Purchase
How satisfied are you with the packaging and delivery condition?
Physical delivery CSAT. Critical for e-commerce and retail operations.
1–5
Events & Post-Purchase
What topic would you like us to cover in our next event?
Demand signal for future content and programming.
Open text
Market Research
Where did you first hear about us?
Attribution insight. Improves marketing mix and budget allocation.
Single choice
Market Research
What is your biggest challenge with [Job area] today?
Jobs-to-be-done discovery. Drives content, product, and sales messaging.
Open text
Market Research
How would you describe your decision-making process for [Category]?
Buyer journey mapping. Reveals stakeholders, timelines, and evaluation criteria.
Open text
Market Research
Which features would you pay extra for?
Willingness-to-pay for features. Supports packaging and premium tier design.
Multi-select or open text
Market Research
At what price would [Product] be too expensive?
Van Westendorp price sensitivity meter. Identifies the upper acceptable price.
Open numeric
Market Research
At what price would [Product] seem too cheap to be good?
Van Westendorp quality inference point. Shows where low price hurts trust.
Open numeric
Market Research
How often do you purchase [Category]?
Purchase frequency. Segments buyers and shapes retention strategy.
Single choice
Market Research
What would make you switch to a competitor?
Defection risk. Reveals vulnerabilities before churn happens.
Open text
Net Promoter Score
How likely are you to recommend [Company/Product] to a friend or colleague?
The gold-standard relationship metric. Keep it first and unaltered for valid benchmarking.
0–10 (Promoters 9–10, Passives 7–8, Detractors 0–6)
Customer Satisfaction
How satisfied were you with your recent experience?
General CSAT anchor that works across support, purchase, and delivery touchpoints.
1–5 (Very dissatisfied to Very satisfied)
Customer Effort Score
How easy was it to complete your task today?
CES measures effort, which is often a better loyalty signal than satisfaction.
1–7 (Very difficult to Very easy)
Product & UX
How disappointed would you be if you could no longer use [Product]?
Product-market fit signal. If 40%+ say 'very disappointed', you have strong PMF.
1–5 (Not at all to Very disappointed)
Employee & People
How likely are you to recommend [Company] as a place to work?
eNPS baseline for employee advocacy and employer brand health.
0–10
Events & Post-Purchase
How satisfied were you with the event overall?
Overall event CSAT. Add it at the end of the survey to capture final impression.
1–5
Market Research
What problem led you to look for a solution like ours?
Uncovers the jobs-to-be-done that drive your market demand.
Open text
BEST PRACTICES
How to use this question library
How to use this question library
Better questions lead to better data, Follow these four steps to get actionable feedback.
Better questions lead to better data, Follow these four steps to get actionable feedback.
01
Pick one goal
Start with the single decision you want the survey to inform. One goal keeps your survey short and response rates high.
02
Choose your metric
Use NPS for loyalty, CSAT for touchpoint satisfaction, CES for effort, and open text for the 'why' behind the score.
03
Keep it short
Limit your survey to 3–6 questions. Every extra question drops completion rates. Ask only what you'll act on.
04
Close the loop
Share results with owners, fix one thing quickly, and tell respondents what changed. That's how trust builds.
FREQUENTLY ASKED
Question library FAQ
Question library FAQ
Can I use these questions for free?
Should I ask every question in one survey?
What is the best scale for customer satisfaction?
How do I run these surveys with BSure?
Turn these questions into live surveys
Turn these questions into live surveys
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