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All case studies
Government

Lifting citizen satisfaction across 40 service centers

A public services entity replaced paper feedback with bilingual digital surveys and AI analysis to find and fix service friction in real time

Sector: Government & Public ServicesDuration: 6 months
+18 pts
CSAT increase
4×
More responses
32%
Fewer complaints
01

The Challenge

Feedback was collected on paper and in disconnected tools so leadership saw results months late and could not compare centers fairly

Paper forms with low response rates
No unified view across centers
Thousands of open comments never read
02

The BSure Solution

BSure deployed bilingual post visit surveys via QR codes SMS and kiosks feeding one live dashboard with benchmarks for every center

Arabic and English surveys on every channel
Center level dashboards for managers
Automatic alerts on low scores
03

How It Worked

1

Map the journey

Defined key touchpoints from booking to service completion

2

Launch surveys

QR SMS and kiosk surveys went live in all centers within two weeks

3

Analyze with AI

BSure AI grouped open comments into themes and sentiment

4

Act and track

Managers received weekly action lists and tracked improvement

04

Survey & Dashboard

Post visit survey
How satisfied were you with your experience today?
1
2
3
4
5
Live dashboard
+18 ptsCSAT increase
4×More responses
32%Fewer complaints
05

AI Analysis

BSure AI analyzed open ended citizen comments in Arabic and English

Waiting time38%
Staff courtesy24%
Required documents21%
Digital booking17%
Waiting time drove most negative feedback especially during peak hours in three centers
BSure AI
06

Results & Impact

+18 pts
CSAT increase
4×
More responses
32%
Fewer complaints

Leadership now reviews live satisfaction weekly instead of quarterly and staffing was rebalanced to peak hours

07 Customer Testimonial
“For the first time we could see every center's experience in one place and act the same week”
Director of Customer Experience
A national public services entity

Developed By:

2026 BSure © All Rights Reserved

Licensed by the Communications, Space & Technology Commission

Developed By:

2026 BSure © All Rights Reserved

Licensed by the Communications, Space & Technology Commission